Move Freely
Move Freely
This short-form promo series was created in collaboration with Yoga Democracy to highlight their newest collection of sustainable yoga apparel. Set in nature and studio environments, the spots feature real teachers from House of Flow moving with power, softness, and authenticity. The visuals reflect the freedom, vibrancy, and individuality that Yoga Democracy stands for. I worked closely with Yoga Democracy to develop a visual language that matched the brand’s ethos — expressive, real, and grounded in movement. Using a blend of steady motion shots and intimate close-ups, we created several 15–20 second pieces optimized for social media. The shoot was fast-paced and collaborative, focused on capturing real teachers in their element while showcasing the texture, color, and flow of the garments in motion.
This short-form promo series was created in collaboration with Yoga Democracy to highlight their newest collection of sustainable yoga apparel. Set in nature and studio environments, the spots feature real teachers from House of Flow moving with power, softness, and authenticity. The visuals reflect the freedom, vibrancy, and individuality that Yoga Democracy stands for. I worked closely with Yoga Democracy to develop a visual language that matched the brand’s ethos — expressive, real, and grounded in movement. Using a blend of steady motion shots and intimate close-ups, we created several 15–20 second pieces optimized for social media. The shoot was fast-paced and collaborative, focused on capturing real teachers in their element while showcasing the texture, color, and flow of the garments in motion.
Category
Small Business + Brand Films
Client
Yoga Democracy